1. How does The Winters Group choose new manufacturers to represent?
2. What is the procedure for starting with a new manufacturer?
3. How can a rep from The Winters Group help me (as a retailer) expand my business?
4. What are the training procedures for new reps to The Winters Group?
5. What is the average length of time a rep remains with The Winters Group?
6. I am a consumer interested in locating retailers who sell products by manufacturers represented by The Winters Group. How can I get this information?

1. How does The Winters Group choose new manufacturers to represent?

In reviewing prospective lines, we make sure there is a good fit with our existing customer base with no conflicts to existing lines. We look for manufacturers who value the same principles (integrity, credibility, and service). We look for growth potential.
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2. What is the procedure for starting with a new manufacturer?

• Scheduling a dedicated sales meeting about the new line presented by the manufacturer including samples, catalogs, and all tools necessary to sell the line on the road.
• An existing account list is needed showing dates of last invoices
• All existing accounts are contacted within 60 days
• A letter is sent to all existing and prospective retailers announcing the appointment of The Winters Group as the new sales force

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3. How can a rep from The Winters Group help me (as a retailer) expand my business?

The Winters Group representatives are well versed in the lines we sell, as well as our competition. Sharing success stories amongst ourselves, and being in constant contact with our retailers, make us better able to help increase sales and improve inventory management and turn.

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4. What are the training procedures for new reps to The Winters Group?

New representatives are trained at the main office in order to learn about the manufacturers we sell and our procedures. The new rep goes out on the road with a seasoned rep various times during the training process to help them learn their territory, the stores, and the product lines. This is an ongoing process, with follow-up on a consistent basis.

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5. What is the average length of time a rep remains with The Winters Group?

Average time ranges from 6-10 years. This is due to our exceptional line package and our extensive training programs.

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6. I am a consumer interested in locating retailers who sell products by manufacturers represented by The Winters Group. How can I get this information?

Please contact us by e-mail or use our contact form.